Sjaak Boessen 


Bakerline — Branding & positioning



This positioning and branding for Bakerline was something special. We were building the brand while the process of finding the right cake was just started. While most cake brand focus heavily on the young and healthy woman, we positioned it without excluding the male counterpart.













                







Sjaak Boessen 2018 — ‘s-Hertogenbosch, NL