Shoe Dog — A Memoir by the Creator of Nike (Phil Knight)
De zeven eigenschappen van effectief leiderschap (Stephen Covey)
Start with Why (Simon Sinek)
Wie heeft mijn kaas gepikt? (Ken Blanchard & Spencer Johnson)
Thinking, fast and slow (Daniel Kahneman)
Lovemarks — The future beyond brands (Kevin Roberts)
Make to stick — Why Some ideas survive and others die (Chip Heath & Dan Heath)
Brand design — Voor beleid in merkidentiteit (Ruud Boer)
Copywriting — Successful writing for design, advertising and marketing (Mark Shaw)
Portfolio class with Clare (Clare McNally)
The big ideaL — A small book on a big topic (Ogilvy & Mather)
On photography (Susan Sontag)
NIMA Marketing A (Drs. J. Dekker e.a.)
A user’s guide to the DO brief (Ogilvy & Mather)
Advertising is dead — Long live advertising (Tom Himpe)
Creative Advertising — Ideas and Techniques from the World's Best Campaigns (Mario Pricken)
Semiotics — The Basics (Daniel Chandler)
Hey Whipple, squeeze this! — The Classic Guide to Creating Great Ads (Luke Sullivan & Sam Bennett)

Sjaak Boessen 2018 — ‘s-Hertogenbosch, NL