Branding & concept

Finetuned the branding and positioning for Optio Sano — a new fitness fashion brand — and in addition, created their brand movie. Starting from the brand’s Roman inspiration, a story is created where the hero needs to defeat an army of marble statues. They come to life to strike down the hero. He can only defeat them, by conquering himself.

Sjaak Boessen 2018 — ‘s-Hertogenbosch, NL